Does “build it and they will come” work?
- Building community IS a job!
- “Swing and a miss” - Wait till the right time! You don’t get too many mulligans
Participation and Adoption
- build a community Landing Page with shootouts, news and announcements
- create spaces to showcase achievement
- Highlight popular content
- Meet your community where they are at (does everyone live on Facebook? Meet them there!)
- Social lubricant makes it easier to do the hard stuff
Great Quotes re: scaling Adoption
“How would you like to breathe again” – on converting people to Domo
Use Domo to : “Providing value you can't get anywhere else.”
How might you ...
- Let people know projects that might be interesting
- How might you encourage community members to help curate content?
- DO you NEED a private site (or should users leverage public communities (domo-community or stack overflow)?
- What are (un)structrured ways to build play into community building?
Conducting Structured research on community needs
- schedule regular focused training and focus group feedback sessions to understand how users are leveraging tools
- Conduct “train the trainer” sessions to empower champions.
- Sit in on the job to understand people’s needs
How do you inspire people to value learning?
- Put education on the calendar. “Take 30 minutes and see how far you can get”
00:00:00 Introduction
00:03:22 Session 1 - Jae Wilson on aligning community goals with community members
00:13:44 Session 1 - Feedback and Comments
00:21:04 Session 2 - Jason Altenburg on activities for building community
00:31:03 Session 2 - Feedback and Comments
00:41:56 Session 3 - Scott Thompson on Driving Adoption
00:50:46 Session 4 - Mark Snodgrass with Tips on Growing Adoption
00:59:10 Session 4 -Feedback and Comments
01:04:00 Conclusion - The most important takeaway today?
General Session Notes
* labels for online vs in person are switched!
From CMX 2019?
https://cmxhub.com/the-spaces-model/
What is your mission?
- Does your audience care about your mission?
- Where can you collect more data about your community’s needs?
- Why would someone identify with your community?
💡 People don't buy knowledge. They buy progress / roadmap.
Why people seek community:
- Connection and belonging
- Transformation
- A sense of identity
💡 Align your mission with the PURPOSE of your target community members
What is your roadmap for the community members?
The Importance of …
- cert chasing
- Exclusivity amongst vetted participants
How might we…
- cultivate a network of superfans?
- Create visibility
- Build a referral model?
- help members achieve your purpose?
- help people feel that they belong?
- provide tangible transformation?
- help someone learn more about themselves?
