data architect · domo COE leader
Jae Wilson
I sit between engineering and the business — translating urgency into architecture, and architecture into guardrails that don't kill momentum.
Over the past decade I've built data platforms, governance frameworks, and enablement programs that help business teams extract value from data fast, while giving Infosec and governance teams reasonable controls they can trust. Most recently I built a Center of Excellence from zero to 2,500+ users across 90+ departments — not by mandating adoption, but by making the platform the fastest path from question to answer.
I've also spent the last two years building AI-augmented development workflows and production agentic systems — because the future of data architecture includes agents that codify institutional knowledge and automate the grind.
// experience
Staff Analytics Engineer
Sony Interactive Entertainment2022 – 2026
Business Acceleration & Platform Adoption
- ▸Built and scaled the Domo COE from zero — within two years, the platform eclipsed all other BI products in monthly active users
- ▸Sales & Marketing went all-in on Domo within a year; Infosec adopted it for internal risk management reporting
- ▸Partnered on executive-mandated BI consolidation (Qlik, Tableau, MicroStrategy → Domo), then expanded organically across 90+ departments
- ▸Co-founded the Domo User Group Slack — now the largest independent Domo community with 3,000+ members
Data Architecture & Pipeline Design
- ▸Positioned BI as accelerator layer in a federated architecture — aggressive SSO made Domo the low-friction entryway to Snowflake, Athena, and Databricks
- ▸Designed modeling guidance for 90+ installations — recommended OBT with joined dimensional attributes over star schema to simplify security and reduce governance risk
- ▸Tailored strategies per team: balanced maintainability against usability based on each team's technical maturity
Data Product & Delivery Maturity
- ▸Operated Domo as an internal data product — from early-adopter departments tolerating iteration to the entire sales executive suite relying on it for VP+ board room reporting
- ▸Distributed gameplay, game sales, and engagement metrics to external publishers as a data-as-product offering
- ▸Led Excel-to-automated-pipeline migration for business teams across multiple departments
Governance & AI/ML Enablement
- ▸Architected infrastructure and framework for AI/ML exploration within the BI platform
- ▸Designed PDP and user access management frameworks for secure self-service analytics
- ▸Extended governance beyond Domo — documented security and implementation best practices across Qlik, Tableau, MicroStrategy, and Domo
Data Quality & Team Development
- ▸Drove data quality strategy across 90+ departments — identified metric divergence as a literacy problem, not a technology problem
- ▸Coached team of business analysts from non-DRY scripts to maintainable class libraries
- ▸Codified tribal knowledge into runbooks and AI-powered knowledge stores; early adopter of GitHub Copilot for Python codebase
Director & Lead Consultant
DataCrew (formerly Onyx Reporting)2014 – Present
Data Architecture & Engineering
- ▸Designed star schemas from ERP source systems (Dynamics NAV, GP, AX) as foundational layer for SSAS multidimensional cubes
- ▸Built data warehouses end-to-end: ETL/ELT pipeline development, schema design, and business requirements translation
- ▸Applied master data management principles integrating ERP, CRM, and external data into dimensional warehouses
AI & Automation Consulting
- ▸Built production agentic pipelines using Letta + Claude — persistent-memory agents managing outreach, lead generation, and content operations
- ▸Developed MCP server (mdrag) providing 36 tools for web search, crawling, RAG retrieval, and knowledge management
- ▸Designed agentic memory architecture — agents with contextual understanding of business priorities
Community & Enablement
- ▸Created DataCrew YouTube channel — tutorials and thought leadership for data and business analysts
- ▸Organized the first global virtual Domo community conference (25 presentations, 50+ speakers)
Sr. Technical Consultant & Technical Success Manager
Domo2018 – 2020
- ▸Re-engineered data pipelines to cut execution times from 24+ hours to sub-30 minutes
- ▸Refactored ETL to deliver order-of-magnitude reduction in data volume without information loss
- ▸Enabled a 4-person BI team to transition to a hub-and-spoke model supporting 200+ users
Report Analyst
Jet Reports USA2012 – 2014
- ▸Excel-based report writing and Microsoft SQL BI services for worldwide customer base
- ▸Managed multi-month business intelligence implementations
// technology
Data Warehousing
BI & Analytics
Cloud Data Platforms
Data Engineering
AI / ML
ERP
DevOps
// education
MSc. Business Intelligence and Data Analytics
University of Westminster
BFA Business and Information Systems Management
Portland State University
// clients
Ten years of independent consulting across the USA, UK, and Canada. Global brands, complex data, real delivery.
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